Experience, technology, network. EG partners consistently tell us that most companies still have a lot of untapped potential. Our passion is finding that hidden potential and turning it into commercial success. Most of us have sat in your chair — so we know what your team needs to reach its goals.
Ah... another consultant?!
Consulting at Emanent Group is practical commercial guidance for owners, directors, and sales leaders who need clarity before they commit budget. It covers ten focused areas, from market and resource analysis through internationalisation, succession, AI, and trade-fair execution.
01
Market analysis
Map the real market, not the one you assume. We size demand, segment customers, profile competitors, and surface the gaps where sales effort actually pays off.
Services
Demand sizing and segmentation
Competitive landscape mapping
Buyer-persona and decision-unit profiling
Pricing and positioning analysis
White-space and entry-point identification
Benefits
Sales effort directed where it converts, not where it feels comfortable
Lower wasted budget on segments that will not buy
Defensible decisions for the board, the bank, and grant applications
02
Resource and sales-strategy audit
Review the people, tools, processes, and historic strategies the company has used so far. The audit shows what is actually producing revenue, what is consuming budget without return, and where capacity is hidden.
Services
Sales team capability and coverage assessment
CRM, pipeline, and forecasting hygiene review
Channel and territory performance breakdown
Historical strategy review with what-worked / what-did-not analysis
Capacity, cost-to-serve, and margin-leak diagnosis
Benefits
Honest baseline before any new investment
Faster removal of activities that drain margin
More predictable revenue from the same headcount
03
Advisory for sales leaders, owners, and directors
Targeted support for incumbent leaders and for those who have just taken over. Sparring on priorities, structure, hiring, and the first-90-days agenda so that new authority converts into commercial result, not stage-fright.
Services
Confidential 1:1 advisory and sparring sessions
First-90-days plan for new directors and sales heads
Sales-team structure and incentive design
Board-ready dashboards and commercial reporting
Conflict resolution between sales, marketing, and operations
Benefits
Senior commercial input without adding a board member
Shorter learning curve for newly appointed leaders
Stronger control over commercial risk and team morale
04
Foreign market entry
Plan the entry, not just the announcement. We define the target geography, the buying culture, the right entry mode, and the partners required to make the first sales realistic.
Cleaner entry decision before capital is committed
Lower risk of expensive missteps in unfamiliar markets
Faster route to the first repeatable sales abroad
05
Distribution-network setup
Build a distributor network that produces revenue, not a contact list that produces excuses. We profile, qualify, recruit, and onboard distributors with clear performance expectations and shared commercial discipline.
Services
Distributor profile and scoring framework
Long-list research and qualified short-list delivery
Commercial-terms and incentive structure design
Onboarding, training, and joint-business-plan setup
Performance reviews and corrective-action playbooks
Benefits
More predictable export revenue and clearer accountability
Distributors that grow with you, not against you
Reduced legal and reputational exposure abroad
06
Internationalisation programme
A coordinated programme across markets, brands, channels, and operations. We turn international ambition into a sequenced, financially honest plan that the team can actually execute.
Services
Multi-market roadmap and capital plan
Localisation of brand, content, and offer
Export logistics, compliance, and tax-structure guidance
Talent and partner sourcing in target geographies
Grant and EU-funding application support
Benefits
Internationalisation that strengthens, not destabilises, the home business
Better odds of co-funding and grant approval
Sustainable margin growth across multiple markets
07
Succession and next-generation onboarding
Hands-on assistance for owners passing the company to the next generation. We onboard the successor into the business ecosystem so the learning curve is shorter and the empirical burns far fewer.
Services
Successor competence map and development plan
Structured shadowing across commercial, finance, and operations
Continuity of revenue and customer trust during transition
Successor enters with confidence rather than improvisation
Protected family wealth and long-term company value
08
Product development guided by competitive intelligence
Product decisions grounded in what competitors actually do, what customers actually want, and where differentiation actually wins. The objective is differentiation that the sales team can defend on price.
Services
Competitive intelligence and feature-gap analysis
Customer-needs research and jobs-to-be-done validation
Differentiation strategy and value-message design
Product-roadmap shaping with commercial priorities
Pricing-model and packaging recommendations
Benefits
Products with clear reasons to win, not me-too imitations
Higher conversion and resistance to price erosion
Less internal conflict between product, marketing, and sales
09
AI-solutions advisory
Independent guidance on where AI actually moves the commercial needle and where it just adds cost. We help leadership separate substance from theatre and choose initiatives that are auditable and reversible.
Services
AI opportunity mapping across sales, marketing, and operations
Build-vs-buy and vendor-evaluation guidance
Data-readiness and governance review
Pilot scoping and ROI-measurement design
Risk, compliance, and EU-AI-Act readiness check
Benefits
AI investment that delivers measurable commercial gain
Lower exposure to vendor lock-in and regulatory surprise
Confidence to defend AI choices to the board and the auditor
10
Trade-fair execution
Trade fairs treated as commercial campaigns with measurable pipeline, not photo opportunities. Pre-show targeting, on-stand orchestration, and post-show follow-through are coordinated as one system.
Services
Fair selection and ROI modelling
Pre-show outreach, meeting booking, and pipeline targets
Stand briefing, role assignment, and conversation scripts
On-site assistance and lead-capture discipline
Post-show follow-up cadence and conversion reporting
Benefits
Fairs that produce qualified pipeline, not just business cards
Higher return on a high-cost commercial investment
Brand presence that supports long-term distributor and partner trust
Direct contact
Ah... another consultant?!
If a neanderthal had a consultant, the species would not have gone extinct
