2024-10-28
Trade-show presence is not a company outing
Why experienced commercial staff outperform decorative presence on trade fairs and how better orchestration changes results.
UvidProcitaj
Emanent Group
Uvidi, clanci i komercijalna perspektiva
Ova sekcija okuplja razmisljanja, sajamska iskustva, komentare o vestackoj inteligenciji i komercijalne terenske beleške vazne za marketing, prodaju i vodjenje rasta.
Uvidi, clanci i komercijalna perspektiva
Ova sekcija okuplja razmisljanja, sajamska iskustva, komentare o vestackoj inteligenciji i komercijalne terenske beleške vazne za marketing, prodaju i vodjenje rasta.
2024-10-28
Trade-show assistance: why professional support matters
A closer look at fair coordination, team selection, post-fair analysis, and why companies waste budget when they treat events as loosely managed marketing moments.
UvidProcitaj
2024-10-31
AI or just another panic reaction?
A critique of AI hype from the perspective of senior commercial leadership and overdue strategic discipline.
UvidProcitaj
2024-10-31
AI: reality, fantasy, and delusion
A sober look at where AI changes commercial work and where management projects unrealistic expectations.
UvidProcitaj
2024-10-31
Do senior marketing and sales leaders belong in start-ups?
An argument for why mature commercial leadership can be an advantage in fast-moving environments.
UvidProcitaj
2024-10-31
10 marketing mistakes 45+ leaders do not make
Lessons from experienced leaders who have already paid for other people’s fashionable mistakes.
UvidProcitaj
2024-10-31
Source of marketing delusions
On inconsistency, shallow trend chasing, and the damage done by improvisation without commercial logic.
UvidProcitaj
2024-11-01
B2B: a fox in front of the henhouse
A commentary on industrial positioning, buyer acquisition, and the discipline needed in difficult market conditions.
UvidProcitaj
Arhiva clanaka